TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the platform revealed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global launch. This shift coincides with a surge in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding channels on a popular video site primarily display content made by AI. A significant portion of this content is classified as mass-produced AI material, a label for substandard, factory-style content that is typically illogical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to informative clips, and we aim to provide users the power to adjust the amount of that, according to their own choices,” said a company executive.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its app tagged as AI-generated. Overall, over 100 m pieces of content are submitted to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the amount of artificial media they see by using the topic control feature in the platform and choosing the AI content topic. Additional categories that are already be modified under the setting cover politics, fashion, cosmetics, and choreography.
Platform Guidelines
Its guidelines mandate creators to identify convincing artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its community policies.
Additionally, the app will from now on attach an “AI-made” tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This step is intended to deter users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a $2m AI literacy fund for specialists and organizations to create educational content about using AI responsibly. This program will benefit non-profit groups dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during debate over intentions to lay off numerous safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its content moderation division in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A company official stated that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it has to be seen by staff. TikTok reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to balance people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
